Online experience of The Radicalisation of Bradley Manning #ntw18

bradley-manning-chair-solo-nativehq

Right now we’re working with National Theatre Wales on a production called The Radicalisation of Bradley Manning. This is a fictional dramatised account based on true events. Writer Tim Price contributed a piece to the Guardian about why he wrote the play and here’s a brief intro:

Bradley Manning is the 24-year-old US soldier accused of the release of thousands of US embassy emails to Wikileaks. On Friday 16th December 2011, his pre-trial hearing opened in Fort Meade in Maryland. Manning faces a maximum sentence of life in custody with no chance of parole. But just a few years ago, he was a teenager in west Wales. How does his story impact on the people he left behind, and who is responsible for his ‘radicalisation’?

From very early in the production process it was obvious that the interest in the play and the questions it raises would be much wider than the venues around Wales – at schools in Haverfordwest, Cardiff and Connah’s Quay – and indeed wider than Wales itself.

Therefore as part of the online experience we had some discussions with the director John McGrath and decided together that a live stream was needed, to cater for this international interest and allow people worldwide to watch and take part. If you’d like to watch the live stream it’s free and you can book to receive a reminder to make sure you don’t miss it.

Unlike some other theatre companies which are within walls, National Theatre Wales’ primary presence has always been digital through its online Community. There is an expectation that the digital life of the production will receive attention and care. While this will raise the profile of the production this is not predominantly a marketing channel for the theatre but a bona fide way to appreciate the story, the ‘content’.

The artistic questions then become: what kind of online experience can we offer? How can we make appropriate use of the distinctives of online? How can we encourage people to participate in this and ‘sit forward’ rather than just consuming the stream like TV?

Photos by Tom Beardshaw

In truth we are navigating our way through these questions but we do prefer to regard this is a standalone online experience – rather than an attempt to replicate the live corporeal theatre in a screen. The online view is different – it will depend on microphones at the venues and cameras which feed into what’s effectively a vison mixer and streaming software. This is not pre-recorded video either, everything will be happening live. (Thanks to Kinura and Pilot Theatre for their hard work on the live stream.)

Certain things become possible such as a live text-based chat with other viewer-participants (terminology decision pending) from around the world. I’m very curious about the kinds of conversations that people will have while the show is in progress and what links they will share. In practice there will be other forms of conversation around the wider web too, not just our spaces. (Incidentally if you are a blogger or social media devotee and you can get to Cardiff, Wales then you have the chance to take photos, record video and interview cast and crew at a sneak preview on 18th April 2012.)

Of course the story itself includes the theme of technology and its use by Bradley and others. I’d rather not say anymore right now – if you’re curious you can book to receive a reminder of the live stream.

You can also read updates on National Theatre Wales Community blogs under the show tag which is ntw18.

Background to the NativeHQ website rejig

nativehq-gwefan

Tom and I have been busy rejigging the NativeHQ website of late. We’re still working on some aspects of the content but decided to follow the Cult of Done philosophy and just get it online.

I wanted to blog about how relatively painless this process has been from a system point of view. This is the kind of long-term freedom from pain we like to offer clients of our website development services too.

Since the beginning of NativeHQ around three years ago our website has run on the WordPress system and this is turning out to have been a wise decision. One huge advantage of WordPress is the freedom we get from its open source licence (the WordPress code is licensed under a licence known as GPL). In other words, we are independent of any other company and completely free to change bits of it. We are certainly not locked in to any suppliers, licence costs, ‘bespoke’ systems and so on.

In the case of our own website we kept the core system and the old posts. We mainly needed to work on the cosmetic level of the visual theme: we got rid of the old theme and developed a new theme in keeping with our visual identity.

There are some functional changes as well. For example we wanted each service page to begin with an introduction and have a live portfolio of related projects underneath. If you visit, say, Social media strategy or Multiplatform design, you’ll see what I mean. The list of links in each case is generated automatically from the blog maintained by Tom and me, based on categories.

Again these functional changes are modular – just a matter of patching in a new template or two, not a serious overhaul.

Something is seriously wrong if you have to spend loads of money to overhaul your entire website including the core CMS just to give it a fresh look and emphasis every three or so years. But some website suppliers can force you to do this by making you rely on their bespoke, proprietary systems. As a rough analogy, it wouldn’t make sense to put your body under general anaesthetic and have surgery every time you simply want to change your outfit or make-up.

Rydyn ni wrthi’n datblygu’r ochr Cymraeg o ein gwefan ni. Bydd y cynnwys yn wahanol i’r Saesneg i fanteisio ar y cyfle i siarad am y we Gymraeg a phethau sydd yn addas i ein cymuned sydd yn defnyddio Cymraeg. Gawn ni weld. Mae’r ddwy iaith gyda statws cyfartal ond mae modd gwneud pethau unigryw i’r Gymraeg hefyd er mwyn cryfhau’r gronfa o sgyrsiau sydd ar gael yn yr iaith hon. Mae’n broses dysgu hefyd. Mae mwy nag un ffordd i wneud pethau a dyma’r ffordd rydyn ni’n bwriadu dewis. Fyddan ni ddim eisiau cyfieithu yn uniongyrchol rhwng y ddwy iaith.

Os wyt ti’n chwilfrydig, rydyn ni’n defnyddio ategyn WordPress o’r enw WPML er mwyn rhedeg system ddwyieithog. Mae rhaid gosod tri neu mwy o gyfieithiadau: system graidd WordPress, y thema, y cynnwys ac ambell i ategyn. Dyw WPML ddim yn berffaith ond dw i wedi trio sawl ategyn ac mae’n well na’r gweddill sydd ar gael ar hyn o bryd – yn fy marn i.

Gyda llaw dw i’n casáu ymddiheuriadau am ddiffyg darpariaeth Cymraeg ar wefannau ond nawr dw i’n wneud yr un peth. Cymraeg yw fy ail iaith ac mae’r iaith ysgrifenedig yn her fach i fi felly diolch am fod yn amyneddgar.

Timeline for Facebook pages – the key changes

facebook-pages-timeline

If you run a Facebook page, the changes announced this week are important for you to know about. In a nutshell, the swanky new design led Timeline display that we’ve been seeing on personal profiles has come to Facebook pages. Some of the changes will be a bit annoying (work you’ve done previously could become irrelevant now) but as with most Facebook changes, these guys know what they’re doing and it’ll almost certainly result in better experiences for your fans.

Here’s a summary of some of the biggest changes:

Cover photos (the big photos on the top of the page 850 x 315 px) give you the opportunity to create a strong visual identity to your page. Here’s some inspiration from Mashable if you need it – 20 Facebook cover photos to inspire you.

Custom tabs have changed position, size and the number that are visible above the fold – instead of having a load of tabs running down the left hand side of the page, you get just four large tabs at the top of the page underneath the cover photos. This is going to be annoying for page admins that have developed a lot of content on their Facebook page, and it’ll force you to think carefully about which are the most important.

Custom welcome pages for non-fans are gone. Having a friendly page incentivising people to like your page has been important for the last couple of years, but they are no more – users will now land on your timeline, and there’s no choice about it.

Content layout has changed – those familiar with the Timeline will know about the two column layout, with the line in the middle representing time. This will provide some challenges as people learn how to use the layout effectively. You can add deep history to your Facebook page if your brand has some serious history – you can add milestones to give the timeline depth.

Sticky posts it’s now possible to keep a post at the top of the timeline by pinning it to the top of the page (where it’ll stay for a week) – this is going to become a critical space for pages to post their key message.

Messages - something people have complained about for years with pages – you can now message your fans – but only if they message you first. So it’s something you can use to encourage people to get personal responses from you. You can turn this option on or off in your Page edit menu.

A new admin panel which appears at the top of the page gives a snapshot of recent activity, messages and even gives tips (we’ll have to see how useful these will be).

These are the big issues you need to think about immediately. All in all, this is quite a significant change, so if you run a Facebook page, it will be well worth your time getting to grips with how things now work.

There are a very useful posts from some of the big social media agencies in London that are well work a look – here’s my top three:

  1. Blog post on Mashable about the key changes you need to know about by Victoria Ransom, CEO of Wildfire Interactive
  2. Katie Glass from FreshNetworks posts about Facebook page changes
  3. We are Social post about how they redeveloped Bulmer’s Facebook page and the lessons they learnt.

Social media training with Size of Wales

Size of Wales training

Size of Wales is a great charity that is working to unite the people of Wales (and those who love us) around a project to protect an area of rainforest the size of (you’ve guessed it…) Wales.

They have made a great start to their work on social media with a fantastic effort to gain over 5500 fans of their Facebook Page, a brilliant Facebook application on their website that enables people to get together in Tribes to raise funds and regular interaction via Twitter.

The team wanted to come together to look at how they are using social media in support of their strategic goals. They also wanted to come up with creative ideas for creating digital content and promoting conversations about rainforests and action on fundraising.

We developed a process for the Size of Wales team which included evaluation and creative ideas generation. We also looked at specific issues with the functionality of platforms and ways in which the work being done by the whole team could feed into their communications work.

The Passion of Port Talbot: Michael Sheen

Michael Sheen multiplatform

It’s nearly a year ago since Michael Sheen’s The Passion of Port Talbot – one of the most acclaimed pieces of large scale participatory theatre in recent history.

The play that transformed the South Wales town of Port Talbot on Easter weekend 2011 was also live blogged to the world across multiple internet platfoms thanks to a project that we ran with a team of volunteers from the town. It’s one of the most exciting multiplatform events we’ve been involved with.

Port-Talbot.com was framed as a local blog within the world of the Passion story… writing as if everything happening in the show was happening for real. During the weeks leading up to the show, we built up the storyworld in the town, spreading news of a missing teacher from the town and a sinister multi national company ICU industries, which was due to arrive at the town soon.

We set in motion a transmedia experience with an alternative reality game (ARG) that took people from codes on graffitit defaced posters in Port Talbot town, to phone numbers, live events and the web, leading to the release of a unique short film with Michael Sheen as the character, The Teacher.

We lived blogged the events that took place in Port Talbot over the weekend, filming the action and editing and uploading it to the web within a couple of hours. The final crucifixion scene was witnessed by twelve thousand people on the streets of Port Talbot and tens of thousands more online from one hundred and twenty countries.

Live blogging has the advantage of bringing an event to the web, enabling people from all over the world (from 120 countries!) to feel involved and connected to events on the ground. With the Passion, we created the blog as a new character in the story – a media outlet that was part of the world in which The Passion took place.

Looking back to The Beach: the multiplatform design

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It’s hard to believe that two years ago I was caked in sand, doing early development of The Beach theatre game.

I thought I’d blog some of the background to the multiplatform work we did, partly because we have come to regard this as one of the core specialities of NativeHQ and partly because multiplatform theatre is a growing area of innovation. I also wanted to pull together some of the relevant links in one place.

The Beach was a pioneering theatre production combining drama with gameplay, produced by National Theatre Wales in association with Hide & Seek. The live event ultimately took place on the sands of Prestatyn, Wales in late July 2010. If you’re curious about the live game itself start with the blog post about game design and others tagged ntw05 on the theatre’s community site.

But as I said, let’s consider the multiplatform aspect to the production.

Theatre-goers were given the opportunity to interact with the characters of Charlie and TJ in advance of the game via discussions on their personal Facebook profiles.

I was reminded of the importance of time here. Time is among a multiplatform producer’s best assets. I think one particular challenge we had was that we were building not only character profile pages (which is trivial) but social networks of audience members to be friends for the characters (which requires promotion of some kind). If you don’t have time to build these networks of friends/followers, you need massive exposure. That same summer in 2010 Bethan Marlow (who was one of my co-writers on The Beach along with Rhiannon Cousins) worked on Such Tweet Sorrow which was an adaptation of Romeo and Juliet on Twitter. The Royal Shakespeare Company, the producers of the show, made excellent use of the Twitter fever and their own reputation to build the characters social networks rapidly. Another advantage RSC had was that their production, while multiplatform, was online-only whereas we were sharing the attention between online and the live game on the beach. If anything The Beach used online as an adjunct to the live game.

While this was happening and the live rehearsals were beginning I captured a few One Minute With video interviews, which weren’t part of the drama but intended to be a chance to meet members of the production team behind the scenes.

The characters also produced daily phonecam videos where they gave story details and began to recruit members to the mission, i.e. members of the audience. These and the other social media activities were an integral part of the theatre production, the drama and its interactivity. Members of the audience began to consider themselves participants and had some early affinity with the characters. Because each video was uploaded while fresh it felt very spontaneous and dramatic, very much like theatre although the medium was online video. This contributed greatly to the later success of the live event. From a theatre production standpoint, the videos provided additional opportunities for the director Catherine Paskell to help the actors develop their characters in advance of the live game.

A key aim was to guide the online storytelling strategy and ensure that the drama was expressed believably through social media. I’m very pleased with how this was done and in the process I definitely learned some valuable insights about character and story from my colleagues on The Beach project.

A465 social media surgeries – Merthyr Tydfil and Ebbw Vale

Social media training

We are currently organising social media surgeries in Merthyr Tydfil and Ebbw Vale, Wales.

Have a look at the following two events hosted by A465.com, an initiative for people living and working in the Heads of the Valleys.

Wednesday 22nd February 2012

Orbit Business Centre, Merthyr Tydfil
8:30AM – 10:30AM session for businesses
12:00 noon – 2:20PM session for community groups

Friday 24th February

The General Offices, Steelworks Road, Ebbw Vale
9:00AM – 11:00AM session for businesses
12:30PM – 2:50PM session for community groups

As you can see above there are two dates, each of which has two sessions. You can find a whole lot more event info on the A465 site or have a look at the flyer for business and the flyer for community groups/projectsBook your free place now.

National Theatre Wales Community in the Guardian

guardian

The Guardian published an article I wrote about the National Theatre Wales Community today in their Culture Professionals Network. Here’s the link – it’s called “The next step to social networking is to build your own online community” and looks at how the community, which is built on the Ning platform,  has been used by the theatre to develop as a company.

One of the most important ways in which the community has affected the growth of the company has been to enable them to invite participation in their development of policies and initiatives. Everything that they do is communicated through the community, including the framing of their approach to commissioning, casting and theatre criticism. The community site allows the to throw the virtual doors open and invite comments and debate about their work and the direction of theatre in Wales.

Encouraging people to participate in an online community isn’t easy – it’s not just a simple matter of ‘build it and they will come’. It takes commitment from the people at the top to set participation in online discussions by the staff as a clear priority for the work of the company, something that John McGrath the Artistic Director has given in spades.

John is one of the most committed bloggers on the site, regularly sharing his thoughts and reflections about the work of the theatre, responding to people who seek his views. We trained their staff to administer the network, to blog and to help people to feel welcome and encourage them to participate in the debates and discussions held online/

One thing is certain – setting up an online community for a major national institution has been an exciting process and has brought some changes to the way that the company operates – it changes the demands on the staff team, requires training and guidance and it changes the feeling that people have about the institution – hopefully people have felt more involved and listened to.ask for his thoughts and leading debates about where theatre is going – see for example this recent discussion on the shape of political theatre.

There is still a lot to do for the company to realise all the opportunities to connect and communicate with the arts community in Wales that this resource offers them, but they have made a tremendous start and we wish them all the best as they continue to develop their online community, and the theatre community as a whole in Wales.

Multiplatform design for The Radicalisation of Bradley Manning

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The pre-trial process of Bradley Manning has started in the United States, with the 24 year old army private accused of the biggest leak of classified information in military history. National Theatre Wales is creating a new play written by Tim Price about the alleged wikileaker and the time he spend in Haverfordwest in Wales.

Tim has blogged on the Guardian about why he is writing the play and I have been commissioned by NTW to design the multiplatform element of the show. There is a group on NTW’s community site (built by NativeHQ) where the show and the issues around it are being discussed.

More will be revealed as we develop the show, which will open in Bradley Manning’s own Haverfordwest school in April, but for the moment, all I will say is that I’ve been thinking about how a live theatre performance can interact with a global audience through the internet, and how it can move beyond the broadcast thinking of the approach taken by National Theatre Live  :)

Protecting an area of rainforest the size of Wales

Size of Wales

We are helping the Size of Wales with their environmental campaign. Check out the video to find out more. Our work is focused on using social media to raise awareness and money.

Please leave a comment on the YouTube vid which will help to boost its ranking. You can also like the Facebook page to follow the latest news. For each Like, Size of Wales’ partners will contribute £1 to the fund.

More info on this project to follow shortly.