Social media strategy

We develop your social media strategy to serve your organisation’s goals and ensure you take advantage of new opportunities.

Intelligent approaches to social media strategy emerge when data, analysis, technology and context meet creativity, vision and inspiration.

Signing up to every shiny new digital toy and treating them like every other media channel will quickly get you lost if you’re not sure what you’re doing, why or how. We can help you make sense of the new media landscape and its challenges and opportunities.

To start developing your social media strategy we need to understand you – your goals, business models, social aims and your people. We go through your current activity to see out where you’re doing, who’s interacting with you and how we can help.

We’ll look at how you monitor and engage with social media conversations, your communications strategy and how they link to your objectives. We explore your networks, understand who’s talking to and look for opportunities with your customers, staff, suppliers, peers and new networks.

We look at your current your capacity to participate in social media, your brand identity, voices, content and conversations. We’ll help you develop a coherent vision and understand the resources you need.

We’ll build a process for action with you, explore options and help you decide what to do next. You decide how we can help with research, training, creative workshops, platform choices, content production, recruitment and organisational change.

Through conversations with us you can develop strategies for campaigns and communication networks that use the right tools for clear purposes. We will look at resources, policy, measuring success and the long term implications for the way you work and communicate.

If you’d like to discuss your work with us, do get in touch – we’d love to talk to you. We’re happy to hear from other agencies who need social media strategy for their projects.

Featured image courtesy of Kenteegardin on Flickr (Creative Commons)

Our latest blog posts about social media strategy

More CultureHive blogging about digital arts and marketing…

I'd just like to flag up a couple of posts within the CultureHive Digital Academy blog - one that I wrote about baking marketing into the production of art, and another one by one of the … read more...

Blogging for the CultureHive Digital Academy…

I'm currently working for a new project run by the Arts Marketing Association called the CultureHive Digital Academy, which is an initiative aiming to innovate in digital learning. It's run … read more...

Philip Glass’ The Trial: sharing the life of an opera in social media…

In recent months we have been working with Music Theatre Wales, the contemporary opera company, for the first time. Our aim has been to help develop the innovative use of digital media by … read more...

The Trial gan Philip Glass: rhannu bywyd opera ar gyfryngau cymdeithasol…

Yn y misoedd diwethaf rydym wedi bod yn gweithio gyda Music Theatre Wales, y cwmni opera cyfoes, am y tro cyntaf. Ein nod ni oedd helpu datblygu defnydd arloesol o gyfryngau digidol gan y … read more...

Social Media Insights: Arts programme gets underway…

NativeHQ recently started a project working in partnership with Arts Council Wales called Social Media Insights: Arts. It's similar to the Social Media Insights service that we offer … read more...

Outsourcing social media: the debate…

We were asked recently to write down our thoughts on why Arts organisations should not outsource their voice on Social Media platforms recently, for the Arts Marketing Association blog. The … read more...

WWF Cymru: working on Earth Hour 2013 / Gwaith ar Awr Ddaear 2013…

Just poking my head out from the nerve centre to say that we've been working with WWF Cymru on the Earth Hour 2013 event and campaign. On 23rd March at 8:30PM many thousands of people, … read more...

Scratchr: towards an ‘open source’ for live performance…

For a few months we have been designing, developing and growing an online platform and community called Scratchr in close collaboration with the team at Battersea Arts Centre, London. Do … read more...

Timeline for Facebook pages – the key changes…

If you run a Facebook page, the changes announced this week are important for you to know about. In a nutshell, the swanky new design led Timeline display that we've been seeing on personal … read more...

National Theatre Wales Community in the Guardian…

The Guardian published an article I wrote about the National Theatre Wales Community today in their Culture Professionals Network. Here's the link - it's called "The next step to social … read more...