Social media strategy

Intelligent approaches to social media strategy emerge when data, analysis, technology and context meet creativity, vision and inspiration.

Signing up to every shiny new digital toy and treating them like every other media channel will quickly get you lost if you’re not sure what you’re doing, why or how. We can help you make sense of the new media landscape and its challenges and opportunities.

To start developing your social media strategy we need to understand you – your goals, business models, social aims and your people. We go through your current activity to see out where you’re doing, who’s interacting with you and how we can help.

We’ll look at how you monitor and engage with social media conversations, your communications strategy and how they link to your objectives. We explore your networks, understand who’s talking to and look for opportunities with your customers, staff, suppliers, peers and new networks.

We look at your current your capacity to participate in social media, your brand identity, voices, content and conversations. We’ll help you develop a coherent vision and understand the resources you need.

We’ll build a process for action with you, explore options and help you decide what to do next. You decide how we can help with research, training, creative workshops, platform choices, content production, recruitment and organisational change.

Through conversations with us you can develop strategies for campaigns and communication networks that use the right tools for clear purposes. We will look at resources, policy, measuring success and the long term implications for the way you work and communicate.

If you’d like to discuss your work with us, do get in touch – we’d love to talk to you. We’re happy to hear from other agencies who need social media strategy for their projects.

Featured image courtesy of Kenteegardin on Flickr (Creative Commons)