Check out Joshua-Michele Ross’ insightful article for Forbes magazine, Why Business Needs To Get Social.
In passing, he mentions the impressive 3.5 million fans which Coca-Cola has gathered on their Facebook page. In fact, that page was started by two fans, unofficially and independently, before Coca-Cola caught on.
Overall though, as Ross highlights, we should get accustomed to the word “social”.
If the last 100 years was about gaining efficiency and innovation through scale and tight control of resources and communications, the next 100 will be about finding more fluid, open models of collaboration and cooperation. Playing on this new field has different rules. It requires shifting our concept of business from a legalistic model to a social one.
It’s a bold claim but there’s something very appealing about this prediction.