You could be forgiven for thinking all online discourse is nothing but flaming, trolling and abuse.
The truth? It is possible to have healthy, rational and polite discussion online. It just needs some very careful planning.
This very insightful post by Chris Applegate takes the example of the BBC Have Your Say forums and offers some observations of where they go wrong.
In an age where every company is a media company, this will go far beyond news organisations like the BBC.
Read the whole of Applegate’s post if you’re interested in how and how not to create spaces where people converse about your company and your projects.