Now and again we have a lunchtime video session at NativeHQ. Our choices of video tend to have a strong emphasis on technology, innovation and creativity. We love to absorb influences from all over the place, especially as what we do is not a ‘pure discipline’.
This video is a talk by Euan Semple at the Do Lectures in Aberteifi and is called Why social network mess can benefit your business. (Embedding doesn’t seem to be encouraged so you’ll have to visit the Do Lectures site instead.)
Semple only partly answers the title question, in my opinion, but well worth a watch for his anecdotes about getting humans communicating properly in a big organisation.