Social media insights

Improving your organisation’s social media activity with data, insight, strategic development, training, advice and custom support

Social media insights is our monthly subscription service that provides you with customised ongoing support for your work with social media in your organisation.

The service is based on our wide experience in helping organisations to develop a strategic approach to social media, training staff, designing campaigns and advising on community development. We have developed an approach that recognises the need to develop capacity and expertise within your organisation – to manage your own social media voice and the relationships you develop with colleagues, stakeholders, suppliers and customers.

We will customise our support based on what your organisation needs in its development of the use of social platforms. This could mean that your leadership team needs a briefing about the field, your staff need training or you need to develop a strategy that connects what you’re doing to the organisation’s goals. This strategy could encompass what guidelines you set in place about staff use of social media or how you manage the organisation’s accounts and how you measure success. We’ll assess what your needs are at an initial meeting and design a programme for you which will evolve over time as you do.

As you develop, we’ll provide you with an ongoing relationship based on a monthly get-together to assess your current performance through data and heuristic analysis, go through your evolving agenda, troubleshoot any issues that have come up and suggest ideas for you.

We will give you access to a data analytics website that will enable you to examine the performance of your social media accounts together, along with a daily or weekly email which will report on your activity and alert you to any messages or mentions you’ve received.

We help many organisations to understand the implications for the use of social media in their work, giving us unique insight into the professional use of these platforms for marketing, customer service, internal communication and collaboration, product development and other applications.

If you would like to bring us into your team to build your capacity to use social media intelligently and effectively, contact us to arrange a discussion of how we can help you in more depth.