We’ve been working with National Theatre Wales and people who belong to their community – including office staff, production staff, cast, venues and “people formerly known as audience”.
It’s worth noting that members of the community have the clear choice of making their posts public (open to be read by anyone who is looking) and many are doing so. The community is open to anybody on the web who wants to sign up.
But obviously with the web as it is, people are publishing their own stuff about National Theatre Wales and its productions around the web – not just on NTW’s community. We want to encourage this, it’s part of what NTW wants to achieve.
In fact, with NTW we have purposefully assigned a short tag to each production for use around the web – of the form ntw01 for production one, ntw02 for production two and so on. People are starting to use these tags already, in order to make their thoughts and posts more findable.
We also want to help the community to be aware of this other interesting stuff – videos, Twitter posts, blog posts, photos, audio – where relevant. “Online conversation” is a metaphor that has become popular on the web – and it does have some explanatory power. We want to give that conversation the best chance of being seen by groups of people who might be interested, so they can take part if they wish – wherever they choose to post their responses.
Here’s Tom’s post on the NTW site about the production tags and how posts, photos, videos and so on are collected on the NTW group for each production (and also a Netvibes page):
Take a look at the group for ntw01, A Good Night Out In The Valleys for an example of live search results from around the web. If you’re wondering how the live searches work on the groups, we made them with Yahoo Pipes. There is a chance of a few false positives turning up, as with any web search. But on the whole we like the way they’ve turned out.
We’ve included the services which seem to be the popular ones for discussing theatre. In theory more publishing services, e.g. Audioboo, could be added to the results if those services start to become popular.
So there you go, one small part of NTW’s online strategy which we’ve been working on.