The truth? It is possible to have healthy, rational and polite discussion online. It just needs some very careful planning.

This very insightful post by Chris Applegate takes the example of the BBC Have Your Say forums and offers some observations of where they go wrong.

In an age where every company is a media company, this will go far beyond news organisations like the BBC.

Read the whole of Applegate’s post if you’re interested in how and how not to create spaces where people converse about your company and your projects.

We’ve been working with National Theatre Wales on their online community strategy. Earlier this year we unveiled a social site based on the Ning platform.

It’s similar to Facebook in some ways except that it allows a level of detailed conversation probably not possible before. We’ve had many people join and, importantly, participate on there – actors, writers, directors, technical people and of course audience (like me).

NTW wanted something which would complement and support their work and their ethos of boldness, openness and experimentation. National Theatre Wales are like the host of a party – on the site there’s a great deal of freedom in the topics you can discuss. Feel free to sign up and try it.

If you want to be precise about terminology you could say it’s both a “social network” site and a “social networking” site. It’s a subtle difference in wording but a big difference in practice. In other words, it not only supports existing connections between people (like Facebook friends) but encourages new connections to form between people who wouldn’t otherwise know each other. (If you’re interested in some background to this distinction, check out USA-based researcher danah boyd’s thoughts in this area. Not for everyone but you might like it.)

So it’s been fun to work on the site – with NTW and their visual branding partners Elfen – and now see people discussing things and blogging about theatre and related topics. And it’s genuinely exciting to think that people will meet “in real life” and work on new projects together as a result of this online community and the various groups it now holds.

Currently we’re gearing up to November’s announcements of next year’s theatre events. More news soon.

In the meantime, here’s a great example of a discussion which resulted from a blog post.

Mike Wesch of Kansas State University is among our favourite commentators on social media and culture.

Here’s a new 33-minute talk from him called The Machine is (Changing) Us – YouTube and the Politics of Authenticity. (I said ‘new’ but he does reuse some parts from a previous talk about YouTube which you may have seen).

In the course of this entertaining talk he mentions: Neil Postman’s ‘Amusing Ourselves To Death’, television, George Orwell, Aldous Huxley, Marshall McLuhan, free hugs, narcissism, a history of “whatever”, a brief history of “meh”, video blogging, Kurt Cobain and Nirvana. It’s well worth a look.

We just watched the video over a huge curry lunch. Let’s just say we don’t think we’ve fully digested either yet…

Today’s is thru-you.com which showcases the work of Kutiman. It’s fairly self-explanatory, he’s creating original tunes by splicing together YouTube videos of people jamming with solo instruments.

The execution is the kind for which we’d reserve the word “awesome”. If you click the credits button to navigate the source material, you’ll realise he’s:

• not cheating here
• probably an amazingly patient person

None of this is by permission of the source creators it would seem. But these are mostly hobbyist musicians who’ve posted up their material for the joy of it. And I don’t think they’d mind being subject to such a splendid treatment. I mean, would you?

(For the link, cheers to Lessig and Colin Consterdine – it appears this has been online for a few weeks now. Techcrunch think he’s the first music “star” to be born on Twitter. Hard to disagree.)

Meanwhile, Paul Dailing of Huffington Post gleefully surveys the scene – of bloggers surveying the scene, in How to Become a “Death of Newspapers” Blogger. With all the violent metaphors for a wounded industry that entails.

It’s a great conversation starter, especially if you’re in the news business or indeed any form of “content” business.

After reading such an insightful person put the following, your response could be one of fear or excitement. It may depend on what business you’re in.

So who covers all that news if some significant fraction of the currently employed newspaper people lose their jobs?

I don’t know. Nobody knows. We’re collectively living through 1500, when it’s easier to see what’s broken than what will replace it. The internet turns 40 this fall. Access by the general public is less than half that age. Web use, as a normal part of life for a majority of the developed world, is less than half that age. We just got here. Even the revolutionaries can’t predict what will happen.

If you have a spare weekend you could also:

- Watch a Shirky speech on video

- Plough through some analysis on pages that link to the Shirky piece

- Peek into Shirky’s research process via his Delicious bookmarks

Have fun. You never know, you might find a radical new model for a news service.

The intriguing Google Street View has launched in 25 cities today, including Cardiff where I live and work.

I’d be interested to hear if you find anything noteworthy – just go to Google Maps and drag the yellow man on to the spot you want to view. It takes postcode, street names and location names.

It’s a funny aspect of people that they’re able to look anywhere – but usually people go straight to their own house and locality.

Here’s Juno Lounge (where we hold monthly Trydan cafe meet-ups to discuss the social web).

I was trying to date the pictures by looking for cues from Cardiff’s cultural scene. Gwdihw cafe bar appeared in this bit of Cardiff in late 2008 and Cafe Bar Europa took on new ownership and name in summer 2008. But I’m pretty sure the Visitor Centre vanished from Cardiff Bay a long time ago. Finally I happened on this poster site on Womanby Street, where most of the posters refer to events in June 2008.

Telegraph have an intro and photo gallery of big (mostly English) landmarks.

Roger Browning at The Guardian was captured on camera striding into his London home. Here’s a Times piece about the privacy issues from 2007, when the service launched in the USA.

Google’s press department have also slung out a brief list of ideas for uses of Street View for business. As with anything, it’s worth having a good play before even considering business applications. Besides, the big winner will be Google itself, with whole new data sets to draw eyeballs and clicks to their ads.

If you’re new to the idea of an API, or “application programming interface”, read The Guardian’s own intro to the concept of APIs from 2007. Here’s today’s announcement.

OK, why is this exciting?

Every newspaper is a massive storehouse of potentially interesting data. You can access that data by getting a paper copy and reading it. Or you can access it by visiting their website.

There aren’t many other ways of sifting through the stories, features, facts and statistics held by the newspaper. You are somewhat limited by the design and the methods the Guardian have deemed useful for presenting that data.

But now, The Guardian have opened up access to their content. The same copyright applies, they’ve just allowed you to query it in a multitude of ways. Now, you can write software (or hire someone to write software) which presents it in new forms, giving new insights. The “interface” part of API is not a graphical interface but a set of requests you can send which result in answers and other data coming back.

The API idea is familiar to software developers. Usually it wouldn’t be a surprise for an online service to launch an API – examples abound: Amazon, Facebook, Google Search, Google Maps, Twitter, Yahoo, Flickr and YouTube are just some of the services that offer their own APIs. If you visit one and scroll to the very bottom of their homepage, usually that’s where you’ll see a little API link which takes you to the documentation for developers.

If you take the perspective of a service owner, the set of data you are sitting on is suddenly more useful because of the versatility of access you have allowed. The world at large knows more than you about what it wants from your data – and can do more. When that data is combined with data from other APIs, in the form of a “mash-up”, that’s when the real fun begins.

The practice of newspapers offering APIs is relatively recent. The other big one already available is that of the New York Times. Here’s a real example I picked arbitrarily, Reading Radar. This developer has taken the bestselling books chart from the New York Times and is linking directly to the Amazon listing for each book. Incidentally, he probably makes a modest amount of money via Amazon Associates, an affiliate scheme to drive sales. He credits the New York times prominently as the source of the data, so they get the kudos and the brand recognition. Here’s some technical info on how he achieved it.

Jeremiah Owyang of Forrester Research has a list of suggestions for developers who are keen to flex their coding skills and tap into this rich resource. You can guarantee that most or all of these will appear in the coming weeks.

If you’re not a developer, you can still make use of the new services that spring up – Reading Radar and the like. That’s the point! If you’re on Facebook and have ever used applications like Scrabulous (as was), Super Wall or the hundreds of others then you’ll know this – and sometimes with annoyance in that case. But people come back to Facebook because the usefulness and fun factor outweighs the clutter.

But if you’re a content owner then you should be thinking about how this could impact on the future of your business. Jeff Jarvis argues today that APIs are the new distribution, citing BBC and National Public Radio as further examples of media owners who’ve experimented with offering APIs.

News Corporation, Trinity Mirror and other media owners should be eyeing this Guardian announcement with interest.

“OK, so what’s this social web all about?”
“Is it all a bunch of hype?”
“What about software tool or gadget abc or xyz…?”
“I don’t need to know about it! Isn’t it just for nerds and tech whiz kids?”

This blog post for Pop!Tech by Chris Brogan is an instant classic. Mass communication through TV and the like is a fairly new idea in the history of humanity but we can’t let it constrain us in how we converse with people. He gives some potted examples from the nascent social web across business, charity… and the unseen world of virtual graffiti.

Here’s the key paragraph for me.

Business at the speed of the web is now a human game. I’m not Googling these relationships. I’m finding them online in social spaces. Facebook and LinkedIn and Twitter aren’t just marketing channels. They aren’t places to swap resumes. Instead, these new tools empower rapid connection, and allow people to feel heard.

I recommend reading the whole thing. His analogy with a French cafe holds well.

Additionally, I find it interesting how a lot of the technological innovation that supports these shifts is coming from USA, specifically California. (The history and culture of California and how it relates to these issues is a whole different blog post – which I’ll leave to someone else.) Although of course it’s not uniformly the case that USA is driving these shifts. Nevertheless this is insightful:

In America, everything is big, everything is repeatable, everything works on the “it looks like the one in my town, so I know how it will operate” perspective. We know how to order at any McDonalds. We understand how the Wall Street Journal will look from day to day, no matter where we pick it up or on what day. In other countries, small and personalized businesses are more obvious.

As much as I’m a fan of American culture in all its forms, having earlier had my lunch in a local independent cafe instead of a chain, I love this.

If you live in Wales like me, you will instinctively understand this and grasp hold of it.

Substitute UK, Europe or “outside the USA” into that last sentence if you want. Although I’ve lived in Wales a long time. It’s March and we’ve just recently had our national day, St. David’s Day. He was the one who popularised the slogan Gwnewch y pethau bychain mewn bywyd (Do the little things in life). That’s another hypothetical blog post, where in among the hard observations I might risk indulging in some blatant sentimentality!

The focus on “doing the little things” is not to say we don’t try to build our projects to make big successes. It just means that we’re tuned into to the subtleties, nuances, eccentricities and character traits that make up individuals. That is increasingly the future of how we will approach working as well.

The danger is that is this rush to fetishise Twitter, the media perpetuates the rather irritating habit of always looking for The Next Big Thing. The point is not Twitter itself, or the company that Ev Williams, Biz Stone and Jack Dorsey built, but the behaviour it has facilitated and encouraged. It’s the impact of the tool and not the tool itself that is meaningful, because that is what will grow and influence more new services, and impact existing ones. Facebook is already responding, and there are swathes of services all plugging into the conversations Twitter is driving.

There is merit in monitoring Twitter for breaking news – particularly with services like Monitter and Twitter Search. But more generally, it’s just one platform – and part of a technological and cultural shift towards a real-time web.

Besides the real-time web, Sky News journalists like Ruth Barnett should probably be monitoring the rest of the web in other very established ways. One such example is with RSS to catch topical search results like this. But it’s the cultural and societal shifts that are the really big deal.