Excellent analysis of what went wrong with the Your Freedom site, focusing on its comments and community policy (or lack thereof).
You could be forgiven for thinking all online discourse is nothing but flaming, trolling and abuse.
The truth? It is possible to have healthy, rational and polite discussion online. It just needs some very careful planning.
This very insightful post by Chris Applegate takes the example of the BBC Have Your Say forums and offers some observations of where they go wrong.
In an age where every company is a media company, this will go far beyond news organisations like the BBC.
Read the whole of Applegate’s post if you’re interested in how and how not to create spaces where people converse about your company and your projects.
We’ve been working with National Theatre Wales and people who belong to their community – including office staff, production staff, cast, venues and “people formerly known as audience”.
Last year we built the community side of NTW’s website on Ning, with graphic design by the folks at Elfen. (Hoffi made the front page and listings pages.)
It’s worth noting that members of the community have the clear choice of making their posts public (open to be read by anyone who is looking) and many are doing so. The community is open to anybody on the web who wants to sign up.
But obviously with the web as it is, people are publishing their own stuff about National Theatre Wales and its productions around the web – not just on NTW’s community. We want to encourage this, it’s part of what NTW wants to achieve.
In fact, with NTW we have purposefully assigned a short tag to each production for use around the web – of the form ntw01 for production one, ntw02 for production two and so on. People are starting to use these tags already, in order to make their thoughts and posts more findable.
We also want to help the community to be aware of this other interesting stuff – videos, Twitter posts, blog posts, photos, audio – where relevant. “Online conversation” is a metaphor that has become popular on the web – and it does have some explanatory power. We want to give that conversation the best chance of being seen by groups of people who might be interested, so they can take part if they wish – wherever they choose to post their responses.
Here’s Tom’s post on the NTW site about the production tags and how posts, photos, videos and so on are collected on the NTW group for each production (and also a Netvibes page):
http://community.nationaltheatrewales.org/profiles/blogs/talking-about-national-theatre
Take a look at the group for ntw01, A Good Night Out In The Valleys for an example of live search results from around the web. If you’re wondering how the live searches work on the groups, we made them with Yahoo Pipes. There is a chance of a few false positives turning up, as with any web search. But on the whole we like the way they’ve turned out.
We’ve included the services which seem to be the popular ones for discussing theatre. In theory more publishing services, e.g. Audioboo, could be added to the results if those services start to become popular.
So there you go, one small part of NTW’s online strategy which we’ve been working on.
O’Reilly are more than just a book publisher and events organiser. For one, they’re among our main influences.
They’ve opted to release their new book The Art of Community, by Jono Bacon, in paper-based version, electronic book reader versions and a free PDF of the whole thing.
In the words of the author it’s intended to be a “solid guide to building, energizing and enabling pro-active, productive and enjoyable communities”, which is right up our street of course.
The contents are released under a Creative Commons licence (Attribution-Noncommercial-Share Alike in this case). It’ll be interesting to see how people adapt it and how that boosts attention for O’Reilly and the author.
(Thanks to @zambonini for the tip.)