Cool post and great article!

In order for businesses to shift their model concept, they actually need to wake up and open their eyes to see the true organic model – the social network – within which their organisation is embedded and coexists and has for centuries … it’s not new! We’ve just forgotten perhaps! We just can’t ignore it any longer as technologies are changing the power balance …

For years, business [and business schools] have focused on management strategies, tools, procedures and process in order to document and measure performance … in the hope it will help control the outcome .. blah blah blah!! Let ms say two words … ‘economic crisis’ … oh and another … ‘Enron’ …

However, now we are seeing businesses are being forced to open their eyes to see who is actually the real valued participants in the social network within which they exist because of social media … power to the network!

Perhaps what people in business need to shift is their tunnel view of the organisation from one focused on measurement, performance, tools, and strategies, to one focused culturally on people, networks and conversations … coupled with the value of sociality …

But once again I hear in my head the question asked at most social media and marketing events … ’so how would you recommend we measure the effectiveness of using social media?’ ….

Step back …. breathe …

Kel